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The New Market Squares: Youth at the Center of Commerce
In the days of old, the market square was the heartbeat of community life. For the Igbo, Yoruba, Hausa, and countless other cultures across Africa, the market square was not just where yam was exchanged…
Youth Businesses and Traditional Markets: How Modern Trade Reflects the Old Market Spirit
Markets may look different now; from Instagram shops to pop-up events, and from side-street hustles to fully digital stores. Yet, if you look closely, the spirit of trade hasn’t changed. Just like the bustling market…
Lessons from Traditional Igbo Markets for Youth Entrepreneurs
In Igbo land, traditional Igbo markets were never just places to buy and sell. They were living classrooms, the heartbeat of community life, where patience, trust, and adaptability were tested daily. From Eke to Orie,…


