In Igbo land, the market is not just a place of trade, it is a living spirit, a cultural shrine, and a school of life. From Eke to Nkwo, the four market days marked the…

Step into the busy lanes of an Igbo market, and you’ll quickly feel the heartbeat of Igbo wisdom and youth entrepreneurship; the rhythm of commerce, the resilience of traders, and the quiet passing of knowledge…

In today’s world of glowing screens, sponsored ads, and endless algorithms, the bond between ahia oma and community in business still stands. The Igbo capture this timeless wisdom in a single proverb: “Ahia oma na-ere…